What initially started with 1 logo, 4 tee shirt prints and a dream in 1994 of creating a British Streetwear brand become reality over the last 11 years…Addict ®. With its direct approach, it has built its reputation on solid foundations through the consistent production of clean, minimally branded, functional men’s and women’s clothing with fine attention to detail attracting the support of some of the finest stores across the UK and the continent.
Now approaching the start of its 11th year the one thing that becomes apparent under closer scrutiny is the quality of high profile collaborative projects that the brand already has under its belt. Limited Vans X Addict shoes, Camouflage Addict X G-Shock watches, Sympatex ® performance outerwear, SPY Optic Snowboard Goggles, and an impressive set of Addict camouflage snowboards with Endeavor Snowboard design in Canada.
Addict ® remains an independently designer owned and led company producing all its clothing and patterns in-house, focusing on product development and letting the brand evolve naturally rather than bending to fit in with fashion. Outside assistance comes from a handful of the UK’s most influential designers, typographers and artists. Swifty, She One, Mr Jago, C-Law are all regular contributors and have supplied the brands past and present bespoke camouflage patterns as well as graphics for tees. Next seasons premiere Addict ® piece is the fully technical She Camo III™ SOFTswitch™ Jacket. A fully taped seamed waterproof shell jacket with a SOFTswitch™ on the left sleeve that can operate an enabled I-POD within an MP3 device inside pocket.
Music remains a strong influence within the brand and ‘ABC’ or The Addict Beats Collective arm of the company embraces a cross section of musical genres with high level support.
“High end streetwear, manufactured to a very high standard using top quality fabric and trims at highly competitive price points… built from the outside in”