Hark back to 1999.
It's the eve of the new century and London is melting pot of creativity and activity. All that's missing is a descent clothing brand to represent this positivity; but not for long. A group of friends decide to take matters into their own hands and create there very own brand and call it after the place they hang out and skate together, there very place were the idea was born; Fenchurch Street in London.
The logo's inspiration is based on the train tracks the Fenchurch Street station London through and through.
Fenchurch is a perfect blend of streetwear casual fashion pieces with a nod to the high street but done with the definitive Fenchurch style. Elements of preppy, street, urban chic and slim silhouettes sit together as a whole collection that oozes street savvy cool. The Fenchurch customer wants accessible clothing with competitive prices points that offer them an alternative to the high street and we don't let them down.
"Create your own brand, name it after the place where you skate and hang out with your friends. Bottle that positive creative vibe, and give it to world. This is exactly what we did. Fenchurch. Born in London, at home everywhere."